Founded in 2004, we began our journey by establishing our first manufacturing unit in Delhi. In these early years, we focused on automotive wiring, producing cables built to stringent international standards (JIS/DIN) to meet the needs of automobile harness manufacturers. This dedication earned us our first major clients, supplying leading auto-component companies like Minda and Tyco with reliable wire solutions. Rapid initial growth soon necessitated expansion – we relocated to a larger, state-of-the-art plant in Bhiwadi, setting the stage for increased capacity and innovation in our formative years.

We quickly broadened our scope beyond automobiles, expanding into new industries and products. Around this time we ventured into telecom cables, catering to major telecom players such as Ericsson, Nokia, Airtel and others as India’s communications sector boomed. Building on our technical expertise, we also launched production of building wires and control cables, marking our entry into the construction and infrastructure segment. This period saw our reputation for quality solidify – we earned key ISO certifications (including ISO 9001) and even achieved the stringent QS 9000 automotive quality standard, making us one of the first Indian cable firms to reach such benchmarks in manufacturing excellence. By diversifying our product range and upholding high quality, we laid the groundwork to be known as “India’s most certified cable company,” a title we were already beginning to live up to.

As demand grew, we invested in scaling up our capabilities while maintaining excellence. We added a dedicated Fire Survival (FS) cable manufacturing unit – bolstered by an exclusive technical tie-up with MICC of the UK – to produce advanced mineral-insulated fire-resistant cables for critical applications. During this phase, we further distinguished ourselves through a deep commitment to safety and sustainability. We became India’s first fully RoHS-compliant cable manufacturing facility and attained ISO 14001 (Environmental Management) and OHSAS 18001 (Occupational Health & Safety) certifications, underscoring our pioneer status in eco-friendly, specialized cables. Our portfolio continued to grow with new telecom infrastructure clients like Indus Towers, Idea, and Vodafone, while major construction developers (DLF, Vatika, and others) also trusted us for project wiring. During these years our excellence was recognized with accolades such as a First Prize in EarthCare for environmental management – affirming that growth was being achieved responsibly and with world-class quality standards.

In this period, we transformed into a truly pan-Indian brand, extending our reach and network nationwide. We established regional offices across the country – including new branches in Lucknow, Jaipur, Indore, and Kolkata – to be closer to emerging markets. We also set up additional warehouses (such as a major distribution hub in Kolkata) to ensure efficient supply chain and service. By now, we had earned the globally prestigious IATF 16949:2016 certification for automotive quality management, placing us among the first Indian cable makers to meet this rigorous automotive standard. With a robust product portfolio and a growing network of over a thousand dealers and partners, we were able to serve clients in every corner of India. From powering large real-estate projects to critical infrastructure in power, IT, and transportation, we emerged as a trusted name across industries – building a nationwide footprint on the back of strong partnerships, technical excellence, and reliable performance.

Entering the new decade, we stand future-ready and poised for the next leap. We now operate with hundreds of skilled employees and two major manufacturing facilities, and we have initiated a third advanced plant in Salarpur to further expand capacity and innovation. Embracing our motto of “Beyond Cables. Beyond Current. Beyond Limits.”, we continue to invest in cutting-edge technology and quality improvements to meet evolving industry needs. We are also deepening our social responsibility efforts – ensuring that our growth is shared through community upliftment and sustainability initiatives. As we forge ahead, we remain committed to pioneering high-performance cables and wiring solutions that keep setting new benchmarks. The journey that began in 2004 is far from over – our next chapter is all about building the future, one connection at a time.